BMW x ZHU

BMW had an appetite for bold, unapologetic creative when it came to the launch of their brand new BMW X2, a compact, sporty BMW where the unconventional meets the unexpected. We designed a live music platform where artists could push the limits and experiment with new sounds while fans could rebel against social norms. With that, we birthed UNPLUG THE INFLUENCE — an exclusive phone-free experience with 2K passionate fans featuring the mysterious EDM artist ZHU.

This live experience required bold, provocative creative to transport fans into the phone-free environment. The visual identity married the BMW's bold car colorways with ZHU's elusive key visuals.

This live experience required bold, provocative creative to transport fans into the phone-free environment. The visual identity married the BMW's bold car colorways with ZHU's elusive key visuals.

Here's a BTS look at our pre-production setup for our interview with ZHU.

ZHU's identity is unknown which worked perfectly with the glitch aesthetic we established for the visual identity.

The live show was epic....and the BMW X2 was the hero. I'll let the visuals speak for themselves.