
Brooklyn Blacktop
The birthplace of a culture, play style, and attitude; the story of NYC basketball is as much mythology as it is history. From Julius “Dr. J” Erving to Earl “The Goat” Manigault, men with jaw-dropping handles and the nicknames to match have proved their worth on courts across the five boroughs spilling over into the tri-state.
Brooklyn Blacktop will be a celebration of this city’s basketball history, as well as an arena for a new generation to earn their place in streetball lore. The best teams the city has to offer, will be hand-selected to go head-to-head for a chance at greatness.

Visual identity — logo + lockup treatments


Digital and print applications


Wild postings and street tags across Brooklyn and Manhattan

Branded microsite and content engine


Street style graffiti inspired blacktop designs


Brooklyn Blacktop finals brought to life — conceptual renderings

